OBJECTIVE 

• Drive reach, engagement, and redefine the brand's social media strategy across the U.S markets

• Drive awareness and eventual sales for Hills Bros. Coffee using organic and paid social 

​STRATEGY

• Create a brand voice and accompanying visuals for the introduction of the 1lb bags 

• Use visuals that touch on Hills Bros. content pillars

• Help the audience identify Hills Bros. using stand-out visuals
   

EXECUTED​

• Drove 97% of traffic to HillsBros.com/Find-a-store using paid social 

• Surpassed the industry average CTRs for all paid ads