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Case Study: Hills Bros. Coffee


  • Drive reach, engagement, and redefine the brand's social media strategy across the U.S markets

  • Drive awareness and eventual sales for Hills Bros. Coffee using organic and paid social 


  • Create a brand voice and accompanying visuals for the introduction of the 1lb bags 

  • Use visuals that touch on Hills Bros. content pillars

  • Help the audience identify Hills Bros. using stand-out visuals


  • Drove 97% of traffic to using paid social 

  • Surpassed the industry average CTRs for all paid ads

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