Case Study: Hills Bros. Cappuccino

OBJECTIVE 

  • Drive reach, engagement, and coupon downloads for Hills Bros. Cappuccino

  • Redefine the brand's social media strategy across the U.S markets


​STRATEGY

  • Connect with the community with the goal of sharing, not selling
     

EXECUTED​

  • 821 new email sign-ups during a three-month campaign from cold traffic optimizing for Hills Bros. Cappuccino

  • Doubled organic weekly engagement, tripled revenue ROI on paid social media, and increased weekly reach by 30% in the first year