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Case Study: Chock Full o' Nuts
OBJECTIVE
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Drive reach, engagement, and test creative direction
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Redefine the brand's social media strategy across the U.S markets
STRATEGY
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Create a bold campaign using testimonials, and playing on the "original" tagline
EXECUTED
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Increased impressions and engagement by over 860% in the first 6 months
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Return on ad spend of almost 3x on paid social platforms
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