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Case Study: Hills Bros. Cappuccino
OBJECTIVE
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Drive reach, engagement, and coupon downloads for Hills Bros. Cappuccino
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Redefine the brand's social media strategy across the U.S markets
​STRATEGY
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Connect with the community with the goal of sharing, not selling
EXECUTED​
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821 new email sign-ups during a three-month campaign from cold traffic optimizing for Hills Bros. Cappuccino
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Doubled organic weekly engagement, tripled revenue ROI on paid social media, and increased weekly reach by 30% in the first year





















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