Case Study: Chock Full o' Nuts

OBJECTIVE 

  • Drive reach, engagement, and test creative direction

  • Redefine the brand's social media strategy across the U.S markets


​STRATEGY

  • Create a bold campaign using testimonials, and playing on the "original" tagline
     

EXECUTED​

  • Increased impressions and engagement by over 860% in the first 6 months

  • Return on ad spend of almost 3x on paid social platforms