Case Study: Chock Full o' Nuts

OBJECTIVE 

• Drive reach, engagement, and test creative direction

• Redefine the brand's social media strategy across the U.S markets

​STRATEGY

• Create a bold campaign using testimonials, and playing on the "original" tagline
   

EXECUTED​

• Increased impressions and engagement by over 860% in the first 6 months

• Return on ad spend of almost 3x on paid social platforms