Case Study: Hills Bros. Coffee

OBJECTIVE 

  • Drive reach, engagement, and redefine the brand's social media strategy across the U.S markets

  • Drive awareness and eventual sales for Hills Bros. Coffee using organic and paid social 


​STRATEGY

  • Create a brand voice and accompanying visuals for the introduction of the 1lb bags 

  • Use visuals that touch on Hills Bros. content pillars

  • Help the audience identify Hills Bros. using stand-out visuals
     

EXECUTED​

  • Drove 97% of traffic to HillsBros.com/Find-a-store using paid social 

  • Surpassed the industry average CTRs for all paid ads